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In The Country Magazine
In Partnership with the event.

The Farm Business Innovation Show @ The NEC, Birmingham. 8th & 9th November 2017.

I am so excited to be an official partner of this year’s event, you can find further details of our partnership on their website here. On the eve of this innovative rural business show, I wanted to highlight why this is such a fab event to go to.

Firstly; the event is FREE to attend and you can order your free tickets here if you fancy going along and there are so many reasons why you should.


With 200 seminars, top speakers and dozens of exhibitors including one of my favourite rural PR specialists Tara Punter who is taking part in a debate tomorrow as part of the social media panel at 1:30pm, which I am really looking forward to.

Also on tomorrow’s schedule, Michael Eavis will address the farming community at Birmingham’s NEC on Wednesday. The Glastonbury Festival founder’s fascinating talk will make up one of 200 expert-led seminars at Farm Business Innovation 2017; with thousands of forward-thinking visitors travelling from across the country to receive guidance from one of the most successful diversifying farmers on the planet.

The opportunity to hear from the man who juggles running a dairy farm alongside the most famous music festival in the world is one that no diversifying land owner can afford to pass up. This year’s show provides a level and depth of education that’s unmatched in the industry.

That is why around 9,000 attendees will flock to the UK’s leading event, helping farmers and rural business owners to make more money from their land on the 8th & 9th November.


Following  up on last summer’s Farm Business Innovation study, the show can now reveal that of 5,624 polled farmers and business owners who are set to attend this week, 4,622 (82%) are more likely to diversify their business due to Brexit. With the world of farming at a crossroads and many farmers facing a period of uncertainty outside the EU, diversifying is becoming an increasingly attractive way for them to increase profits and safeguard their future.

This is why Farm Business Innovation has pulled out all the stops to fill the NEC with 500 suppliers and an endless stream of inspiration and information on possible new revenue streams such as: glamping, paintballing, fishing, food & drink production, accommodation, and so much more.

In fact, the ever-growing demand for diversification knowledge is such that the entire floor plan for this week’s show was sold out six months ago – meaning we had to take up an extra hall in the exhibition centre just to squeeze everyone in!


So if you’re looking to diversify your farm or rural business and blend innovation with tradition, grab your FREE ticket for Farm Business Innovation now. Your ticket will also give you unlimited access to the neighbouring Country House Business Innovation, Family Attraction Expo, and Holiday Park & Resort Innovation; making this one of the most all-encompassing trade event packages on the planet.

Until next time…

Lots of love,

Hollie-Ella Xx

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