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In The Country Magazine
In The Country

Beaumont & Bear

The sweatshirt that is capturing everyone’s attention. Beaumont & Bear is a new British lifestyle clothing brand established in Salcombe, Devon last year. The designs are simple yet superb. I think perhaps the simplicity of the designs is what makes it special and so desirable… 

Claiming unrivalled comfort, style and sophistication. I can tell you first hand, that the comfort aspect is 110% correct but I will let you decide on the others.

I love love love it. Where do I start? You may have gathered by now that I LOVE oversized sweatshirts, shirts and tops. There isn’t really much else that beats a nice soft, cosy and super comfy oversized sweatshirt, apart from this. The Island Street Sweatshirt from Beaumont & Bear tops them all! 

You’ll know the iconic lifestyle brands like Jack WillsHollister and Abercrombie & Fitch? Yes, well I wouldn’t be surprised if Beaumont & Bear is the next big one! There is just something about the brand in addition to the product that makes it more than just a label or brand name.

These have been hugely popular online, selling out within hours of restocks. I was lucky enough to be sent on of the Island Street Sweatshirts to try out and share with you all. I was mega impressed. The quality and softness of the fabric is just totally unrivalled. Even with the hoodies and sweatshirts I used to buy from Jack Wills for example, none of them have ever been as soft at this.

The Island Street Sweatshirt is unisex and is a hugely versatile addition to the wardrobe. It really does go with almost anything… The crew neck design is the perfect height, it isn’t too high up that you get the feeling like you’re being choked. The subtle branding of the Beaumont & Bearlogo in white really enhances the product but in a stylish and minimalistic kind of way. 

The sweatshirts are made up of 80% cotton and 20% polyester and are available in Navy, Grey or Black, all with the white logo printed across the chest and at £32 they are amazingly affordable.

You’ll probably have seen a number of social media influencers within the country style scene wearing them and raving about them and it’s simply because they are brilliant. I can’t get over how soft mine is! It has even been through the wash three or four times now and is still just as soft as when I first tried it on.


I have teamed up with this growing brand to offer you an exclusive 20% off when you order yours using my unique discount code: INTHECOUNTRY20

That means that the already amazingly affordable sweatshirts come down to just over £25!! An amazing deal! Although, there is limited availability and you may have to pre-order yours dependant on the size and colour you choose to go for! In any case, I promise you they’re worth the wait. You won’t be disappointed.

I think the new South Sands Sweatshirt is next on my list!!

Have a great weekend everyone!

Until next time…

Lots of love,

Hollie-Ella Xxx

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