Happy Monday! The start of a new week, another in lockdown but as always, it is the beginning of a new week filled with opportunities over the forthcoming seven days. Knowing what to post, share or write about during this unprecedented time, is tricky – you want to get it right, for everyone.
Like many of you I am sure, are struggling with the amount of negativity and ‘breaking’ news during this time, and so I really wanted to offer some light relief from this whilst still giving a conscious nod to what is happening around us. amidst the Spring content we are continuing to release over the coming weeks.
Instagram surprisingly enough has been a place of positivity and encouragement for the most part since the pandemic broke out, and I have discovered through this, a number of brands doing some amazingly positive things in support of the various key workers working tirelessly and courageously to save so many lives.
Aside from the many brands such as our friends at Holland Cooper Clothing or Fairfax & Favor offering to donate a percentage of sales to the official charity in response to the COVID-19 outbreak; NHS Charities Together along with celebrities donating incredible amounts of money to the cause or the countless businesses offering discounts to NHS staff and other key-workers, which is wonderful to see. However, here are a few within the country or equestrian sectors, which I thought you’d like to hear about (if you haven’t already) and to send some well-deserved support to if you can:
Founded only last year, in 2019 by North Yorkshire based Georgia Pipes, inspired by British country living as well as the desire to look elegant. With her tweeds sourced from a Scottish mill, primarily focusing on bespoke, handmade tweed tailored skirts, Georgia decided to put her skills to good use and make some scrubs for the NHS workers of York Hospital local to Georgia.
She is also sharing the pattern which can be found on the ‘For The Love Of Scrubs‘ Facebook page. The pattern is downloadable so you can print it out wherever you are and Georgia informs her audience that you’ll need 3m of polycotton per scrub and elastic which are both easily accessible online for you to order if you fancy trying your hand at this.
It is no secret, I am a huge fan of Land Rover, a marque which really needs no introduction. The UK team have been so incredibly welcoming and supportive of me and my publication and I was delighted to see that the marque are proudly supporting the UK’s fight against COVID-19 by providing both 57 vehicles (the new Defender) and expertise to our emergency services and leading organisations including The British Red Cross. The vehicles will be helped to get food, medicine, provide support to elderly and vulnerable members of the community.
In addition, Jaguar Land Rover have also started production of NHS-approved protective visors.
A brand new initiative; Equestrian Relief in association with The Liverpool International Horse Show, the aim of which is to support and raise money for our health heroes by harnessing the power and community of the equestrian world to raise money for the NHS Charities Together. The campaign sees a host of equestrian legends and celebrity riders taking on a series of challenges to raise funds such as Carl Hester, Franki Dettori, Scott Brash, Ben Hobday and Ros Canter. Here are the challenges they’ll face:
On The Gallops – Run a 5k in the fastest possible time.
Plankety Plank – Hold the plank position for the longest time possible.
Bake Off Easter Cake Challenge – Bake up a cracking, egg-cellent, Easter themed cake.
Horse Drawn – Paint or draw your best achievement incorporating your horse.
Dark Horse – Let that hidden party trick to rise to the fore.
The makers of our favourite Summer-time tipple, have decided to swap making seriously good spirits and instead focus their energy on making HR1 an anti-bacterial hand sanitiser. This product is made from spirits through the farm’s distillery and have prioritised their products to the healthcare and emergency services in their local area, however it is also available to buy via their website.
Rolls-Royce is based just down the road from In The Country HQ on the doorstep of Goodwood Estate, in Chichester, West Sussex. Hailed for it’s supreme luxury and aspirational lifestyle this marque has really stepped up for our local community during this lockdown period. The team at RR Motor Cars have mobilised their full fleet of cars to support vulnerable members of the community. Imagine having your food shop delivered by a Rolls-Royce Phantom?!
The 30 luxurious and exquisite cars, along with an additional fleet of BMWs used by staff will be driven by over 2,000 of the workforce’s volunteers providing deliveries – much like Land Rover – to those in need. In addition to this offering, it is understood that a number of local hospitals have been loaned BMW’s free of charge to support the inspiring work of our NHS workers.
Rönner Design are makers of some of the most timeless, elegant and stylish equestrian apparel I have laid my eyes on, hailing from Columbia this brand is unique and a breath of fresh air, adding a unique twist to the equestrian fashion market. Putting beautiful base layers, jackets and luxury loafers aside, they have decided to make quirky equestrian inspired face masks for key-workers using their fabrics.
A little different from the standard face-masks you might see, Rönner are offering theirs as a ‘gift’ to customers, made with love and care by their seamstresses who are working safely from home. For each ‘order’ you’ll receive two face-masks.
For international customers, the company is asking that you pay the shipping cost of 35 USD which is the lowest rate DHL are giving them. You can order yours here.
Whilst we know there are many more of our brilliant friends doing some incredible things, we can’t include everyone otherwise you’d be scrolling for hours, however, IF you have seen anyone we haven’t included within the rural or equestrian sectors, OR you are a brand doing something great for our key-workers, tag us on Instagram @inthecountryinsta, we’d love to see it and we’ll share it on our stories to spread the word.