Yep, it’s another heartfelt piece from me, Holly as you now know me, Founder and Editor-in-Chief of In The Country.
It’s no secret ITC has been on the rocks for some time, and I can only imagine you’re feeling a little like yo-yos, one minute you’re up, the next you’re down when it comes to supporting the magazine, and ultimately me.
The truth is, I had been feeling much the same, and the fear of me feeling like I was coming across as a broken record to all of you was beginning to eat away at me, until… it clicked. I can’t give up on this yet, I am not ready.
I’ve always been passionate about being transparent with you, right the way through. Choosing to bring you along on this whirlwind adventure with me was something I felt strongly about doing, and so this feeling swinging backwards and forwards, one step forward, two steps back is something I have felt too, we share this because of the nature of the unique and personable reader-relationship I felt inspired to create.
A quote which has been resonating with me for some time now is, ‘don’t give up on something you can’t go a day without thinking about’ and for me, I cannot go one day without thinking of In The Country.
‘don’t give up on something you can’t go a day without thinking about’
The magazine and wider brand has become such a big part of my life, and a part of who I am in fact that something felt amiss when I announced that the magazine would no longer exist as you’d grown to know it, and that I was potentially about to close such a big chapter of my life to date.
It’s true, In The Country is no longer, and will no longer be a printed quarterly magazine, but I believe with my heart and soul that the title has too much potential to let go of. It would seem such a waste of so much, if I let it just disappear into nothing…
And so, I am currently standing at a metaphoric cross roads.
Do I close the book or, do I strive to find a new model, a new and reimagined way forward for In The Country to exist in print in a way that works not only for me, but also one which brings value and joy to you, its readers?
Well, what I can tell you for now is this, I am working behind the scenes to bring the latter to life. I am passionate, excited and full of enthusiasm for what this will look like. I’ve been having conversations with friends, family, PRs, brands, printers and trusted, experienced individuals who have been adding value to my ideas and vision but also much needed guidance, to help make this vision into a reality.
I can envisage the product I am working on, clear as day in my mind.
But, I don’t want to commit to anything just yet. What I do want to do is update you, be honest with you and to share this latest development in the In The Country adventure with you, so that you too, can feel the same passion and excitement that I currently do.
For now, know that this is not the end of In The Country but the dawn of a new beginning, one which will reimagine the modern magazine… and challenge you to rethink how you experience magazines in the most breathtakingly beautiful, unique and tangible way.