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In The Country Magazine
In The Country Lifestyle

Just Holly – why?

What’s in a name? Well, in my opinion, quite a lot, contrary to William Shakespeare and the famous line from his play Romeo and Juliet; “What’s in a name? That which we call a rose by any other name would smell just as sweet”, whereby he is trying to convey that that the naming of things is irrelevant.


You know me as Hollie-Ella or InTheCountryInsta… but now it’s time to strip that back.

Hi, I’m Holly. Just Holly.

I have been toying with changing the Instagram name for a long time now, right the way back before lockdown happened when I’d wanted to separate myself ‘Hollie-Ella’ from In The Country, but the fear of doing so, and of ‘losing’ my status and followers on Instagram overwhelmed me. In hindsight, a totally trivial thought process but it was dead on at the time.

Just recently, I was searching for an account on Instagram I enjoy, ‘Life On The Yard’ only to be unable to find it. After a bit more searching, I discovered the account had been renamed after herself, ’Georgina.Hannay’ and so, relieved, I scrolled down to find this post, which has inspired me to take these bold steps of my own.

Just recently, I was searching for an account on Instagram I enjoy, ‘Life On The Yard’ only to be unable to find it. After a bit more searching, I discovered the account had been renamed after herself, ’Georgina.Hannay’ and so, relieved, I scrolled down to find this post, which has inspired me to take these bold steps of my own.

When I first started the blog, magazine and my Instagram account back in 2017 (4 years ago), I was so nervous about people in my world discovering it was me. Naturally quite an introverted person, the thought of being the topic of people’s conversation or gossip didn’t sit well with me and I suppose there was also the fear of failure… what if everything was a flop?! I didn’t want everyone to know that was me. So, this is why I created the pseudonym Hollie-Ella.

Where did the name come from?

A play on my own name Holly, just spelt differently. I actually wished my name had been spelt with an ‘ie’ throughout my school days. And Ella, well that was my childhood Chocolate Labrador whom I adored! So it was a little ODE to her.

The way I look at, and think about Instagram has totally changed over the past two years and many of you will have noted my absence and my change in content. Posting #ad never sat comfortably with me, as it didn’t for Georgina either. The pressure (which I am sure now, was in part self-inflicted) to create content and keep brands happy became intense, and I can honestly say I am so much happier, my mind is clearer now that I no longer feel that pressure, but also now that this account is no longer linked with a business which I know in the back of my mind is struggling to stay alive.

But also, I have grown as a person over the past four years and I genuinely just want to be me. I am not the same young, naive 21 year old girl that I was when I embarked on this journey and I feel it’s only right as I move into the next stages of my life, that my online life reflects that.

Yes, I could just stop it all. But honestly, I love writing, I love the positive community here and I am proud of what I’ve created and worked so hard for over the past four years.

So, what now?

I have some plans for content both online and on Instagram, which I am so genuinely excited about, something I haven’t been for a while! But predominantly I just want to be true to myself and the life I want for myself. Expect more horses, yard content, personal posts and the odd shout out.

Removing the pressure to succeed on Instagram and as a business will give me the freedom to work with and support brands I choose to, because I want too, and because they’ve supported me along my journey. Not because it’s going to benefit the business.

Well, there you have it. I’ll see you soon over on the gram.

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