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In The Country Magazine
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In The Country Lifestyle

The Country Brands Giving Back

In a time where news appears to be all doom and gloom, In The Country is delighted to share a much-needed good news story from country clothing specialists, Schöffel Country, and rubber boot craftsmen, Le Chameau, who raised an excellent sum of money for their respective charities towards the end of 2020.

Over Black Friday week, both brands were offering a giveback scheme, whereby £5 of every purchase made would be given to their chosen charities.

Schöffel Country managed to raise a staggering £11,735 for the Game & Wildlife Conservation Trust, whilst Le Chameau raised just over £17,000 for Dogs Trust. Together, having raised almost £30,000, both brands are delighted with the outcome.

The popular clothing brand donated £5 from every sale in its successful Black Friday charity campaign, to the national conservation charity. This is the third year that Schöffel Country supported the GWCT through the initiative, with proceeds almost doubling year-on-year, from £3,295 in 2018.

Schöffel Country chose to support the GWCT’s important research into waders such as lapwing, which have been helped through collaborative work between GWCT scientists, local farmers and volunteers. Specialised equipment such as trail cameras, temperature loggers and GPS tags are all required to understand the pressures and fates of many of the UK’s endangered wading birds. Research will continue in the Avon Valley in 2021 to further improve the breeding success of lapwing, redshank and snipe.

The funding comes at a vital time for the Hampshire-based charity, with the impact of coronavirus leading to an expected £1.4m shortfall in its income in 2020 and further challenges in 2021.

Marcus Janssen, brand director at Schöffel Country, said: “We’re delighted to be able to make another donation to the Game & Wildlife Conservation Trust this year. It a vitally important organisation, conducting the research and providing the science that is needed to properly manage our wonderful countryside and the myriad of wildlife that inhabits it. And now more than ever, they need our support.

“So, I am so pleased that, on behalf of our Schöffel Country customers, we are once again able to contribute to the fantastic work they do for all of us who care deeply about the British countryside and way-of-life.”

Lizzie Grayshon, who led the GWCT’s LIFE Waders for Real project in the Avon Valley, said: “The support from Schöffel and their customers is a real boost. We’re very grateful for the generous donation towards our wader work. As a relatively small charity, we rely heavily on donations to support our work and corporate initiatives are greatly appreciated.

“The lapwing, redshank and snipe are all such charismatic species, but without research to better understand their ecology and devise appropriate conservation measures we are likely to see breeding numbers decline further. Many Schöffel customers with recognise the iconic lapwing by its beautiful iridescent dark green and purple colouring and distinctive ‘peewit’ call. Now they can look on with pride each time they see them, knowing they’re helping to support not only research, but practical steps to help their numbers thrive.”

In congruence with the launch of their extremely popular dog accessories collection last year, Dogs Trust was an obvious choice for Le Chameau’s version of the Black Friday offer. Founded in 1891, Dogs Trust is the UK’s largest dog welfare charity and cares for over 14,300 dogs across its network of 20 rehoming centres in the UK and one in Dublin. 

Georgina Kirby, Marketing & Digital Director at Le Chameau said: “With our customers’ support, we were delighted to raise a splendid £17,048 for the Dogs Trust over Black Friday weekend. It is a shopping period synonymous with indulgence, and we wanted to take the opportunity to give back. The Dogs Trust does such amazing work in caring for and re-homing dogs, so we were privileged to be able to support them!”

Content written by Josie Chapman. You can donate to the GWCT’s work by visiting www.gwct.org.uk/support or you can donate to the Dogs Trust by visiting www.dogstrust.org.uk/changethetale 


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