In The Country Magazine

Meet The Team

Founder & Editor In Chief, Hollie-Ella

The journey for founder and editor Hollie-Ella started just under four years ago. Living on a farm always around horses, drove founder Hollie-Ella’s passion to create the ultimate innovative, unique and personable country lifestyle title. Launched in 2017 from the arm of Hollie-Ella’s sofa in rural West Sussex, In The Country is now one of the UK’s leading women’s country lifestyle brands.

Hollie-Ella and In The Country were chosen as one of ex-Dragon’s Den star, Theo Paphitis’ Small Business Sunday Winners in January 2018, which has been a huge accolade for Hollie and the business.


Assistant Editor, Kate Woodcock

Surrey-born Kate loves moving with the seasons – from rainy woodland walks and wreath-making to baking simnel cakes and trying to grow her own veg. A former event planner, Kate is happiest when hosting and has a deep passion for stylish table settings. When not attempting to shoot she is to be found reading whodunnits and drinking hot chocolate.

Founder, Hollie-Ella with Dragon’s Den star Theo Paphitis